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Sunny's Gourmet Products

Re-branding marketing campaign establishes product line distribution with one of the largest natural food stores in the US and partners with the largest online retailer in the world.

Value Proposition:

All natural, vegan, gluten free

Easy to use

Unique grocery item

The Objective

The Strategy

Create brand identity for product line to reflect the brand values and appeal to our target demographic. Conduct market research with test groups to gain insight on label and brand development. Create a comprehensive marketing campaign to support re-branding including website content & development, label re-design, lab testing for nutritional facts to comply with FDA label standards, marketing collateral, competitive analysis, and sales processes for pitching retail stores and supporting sales with consumers.

The Results

In less then 12 months, established products as ‘gourmet’ and ‘unique’.
Opened up distribution to over 100 retailers in 10 states including Whole Foods and a co-marketing partnership with Amazon.com.

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